StarSuckers

Starsuckers is a feature documentary about the celebrity obsessed media, that uncovers the real reasons behind our addiction to fame and blows the lid on the corporations and individuals who profit from it. Made completely independently over 2 years in secret, the film journeys through the dark underbelly of the modern media. Using a combination of never before seen footage, undercover reporting, stunts and animation, the film reveals the toxic effect the media is having on us all and especially our children. Chris Atkins presents Starsuckers as a series of five lessons on fame in the modern world: how children are persuaded that fame is something they want, how television and the media reinforces the importance of celebrity and the efforts to attain it, how the mind and body reinforces our need to follow the activities of well-known people and strive to join their number, how the press became addicted to celebrity coverage, and how the art of promoting fame has led to celebrities and their handlers controlling the press instead of the press having say. Along the way, Atkins demonstrates how celebrity news with no basis in fact gets into print, why newspapers will run press releases almost verbatim, how parents will eagerly sign away the image rights to their kids, how certain mass scale charity events end up helping the performers far more than the causes they designed to support, and how publicists keep accurate but unflattering stories out of the news.

Saturday, May 23, 2009

Proof That Social Media Efforts Pay Off

Posted on: May 21st, 2009

Arianna Huffington launched the Huffington Post as a news content and blog site in 2005. The site quickly became a strong advocator of community engagement and involvement thus turning it into a social news site. James Smith, the Chief Revenue Officer of HuffPost, credits the success of the site to that social evolution, saying:

“It’s [Huffington Post] almost a social media site with news as the topic of conversation.”

The site logs over one million comments each month.

In the above interview, James encourages other content publishers to push for active communities as well. He explains how implementing polls, thumbnails, and popular statistics can all add extensive social value to content.

Publishers that use social media know that it requires close monitoring. Most of the time publishers closely monitor their social efforts in order to manage the negative response. But did you ever think about how you could also benefit from closely monitoring the positive response? James says publishers have the opportunity to take advantage of the positive surges by further promoting them.

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http://videos.webpronews.com/2009/05/21/proof-that-social-media-efforts-pay-off/
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